Where most relationships start, and a complete product on its own.
I review your last two years of competitive decisions and count the buyers I can reach before anything is promised. Then, I conduct up to five interviews with the buyers who decided.
Findings are coded with their evidence and confidence levels, and checked against your CRM records with a plain account of what the sample can and cannot show.
It ends with a 90-minute leadership working session with actions and owners: which losses were preventable, and recommended changes in targeting, positioning, and sales execution.
Guaranteed where I control it:
Kickoff within five business days
readout within ten business days of the last interview
30-day interview recruiting window
Your choice of extension, rescoping, or a proportional refund if fewer than three interviews can be completed
total duration four to six weeks
$5,000
Where most relationships start, and a complete product on its own.
I review your last two years of competitive decisions and count the buyers I can reach before anything is promised. Then, I conduct up to five interviews with the buyers who decided.
Findings are coded with their evidence and confidence levels, and checked against your CRM records with a plain account of what the sample can and cannot show.
It ends with a 90-minute leadership working session with actions and owners: which losses were preventable, and recommended changes in targeting, positioning, and sales execution.
Guaranteed where I control it:
Kickoff within five business days
readout within ten business days of the last interview
30-day interview recruiting window
Your choice of extension, rescoping, or a proportional refund if fewer than three interviews can be completed
total duration four to six weeks
$5,000