I am a biotech sales professional with a decade of experience selling capital equipment and CRO services. My passion has always been competitive intelligence.

I’ve carried the bag, manned the booth, celebrated the wins, and felt the losses to competitors.

Theatrum Research is my way to share what I wish someone had done for me along the way: talk to the buyers who decided why a deal was lost, discover which losses could have been won, and turn insight into action.